Gr+5+-+PSA+2.0+(ELA)

=PSA 2.0 (Persuasive Students Articulate)=

//Rudy Alfonso - David Reese Elementary School//


 * Subject Area:** English/Language Arts
 * Grade Level:** 5th Grade


 * Overview:** Students will examine current examples of advertising and analyze aspects of marketing that make them effective. Collaboration, creativity, and critical thinking will take place in every part of the process: the writing, the film-making and editing, and peer evaluation of the final product.


 * Objectives:**
 * Students will write persuasive script
 * Students will create storyboards
 * Students will film and edit their commercials

media type="youtube" key="EQljlNg6HXk" width="420" height="315" align="center"
 * Lesson Video:**
 * Procedure:**
 * Begin with direct instruction on persuasive writing (check out Persuasive Writing PowerPoint).
 * Show students examples of commercials and identify aspects of persuasive writing within commercial.
 * Model several examples of persuasive writing.
 * As a whole--class activity, guide students in creating a sample commercial for a product.
 * Break students into small groups and assign them to analyze other commercials and determine the effectiveness of commercial - keeping in mind their instructions on being persuasive.
 * Ask students to decide on a product for their commercial.
 * As students work on writing their scripts, remind them to periodically check to be sure they are using aspects of persuasive writing to sell their product.
 * Once you have approved their scripts, they are ready to move on to creating a storyboard that will detail each shot of the commercial.
 * Students are now ready to film their projects and then begin the editing process.
 * In small groups or whole class, have students watch the commercials and submit comments and feedback via class blog. Through a collaborative process with you and their peers, students will re-edit and finalize their commercials.


 * Lesson Video Links:**
 * @http://www.secctv.org/video/content/egusd/hsn/hsn-reese-persuasive-writ.wmv
 * Quicktime: http://www.secctv.org/video/content/egusd/hsn/hsn-reese-persuasive-writ.mov
 * Windows: http://www.secctv.org/video/content/egusd/hsn/hsn-reese-persuasive-writ.wmv
 * iPhone: http://www.secctv.org/video/content/egusd/hsn/hsn-reese-persuasive-writ.m4v
 * Flash: http://www.secctv.org/video/content/egusd/hsn/hsn-reese-persuasive-writ.flv


 * Materials:**
 * digital video camera
 * computer or laptop with video editing software (iMovie, MovieMaker 2)


 * Lesson Resources:**
 * From Essay, to Script, to Movie - Rudy Alfonso's introduction to persuasive writing


 * Student Products:**
 * Example 1: Backpack
 * Example 2: Sharpener
 * Example 3: Homework Log


 * Lesson Extensions:** Are you in or approaching a campaign year? If so, instead of convincing the audience to purchase a product, students can run for office and can create positive ads persuading people to vote for them.


 * Standards:**

//ISTE NETS://
 * Demonstrate creativity and innovation
 * Communicate and collaborate
 * Think critically, solve problems, and make decisions
 * Use technology effectively and productively

//Common Core Standards://
 * With some guidance and support from adults, use technology, including the Internet, to produce and publish writing as well as to interact and collaborate with others; demonstrate sufficient command of keyboarding skills to type a minimum of two pages in a single sitting.

//California Content Standards://
 * ELA Grade 5 - 2.0 Writing Applications (Genres and Their Characteristics)